Don Diego memories at San Diego History Center!

Do you remember Don Diego?

For four decades, Don Diego was a fixture at the Del Mar Fair. With a friendly “¡Bienvenidos Amigos!” the dashing goodwill ambassador greeted visitors to the Del Mar Fairgrounds.

Sombrero in hand, typically in dress representing a gentleman Mexican ranchero, Don Diego also introduced Grandstand shows and escorted the Fairest of the Fair beauty queen and her court.

An exhibition at the San Diego History Center in Balboa Park opened several days ago which includes a unique tribute to the fair’s iconic Don Diego, who in reality was actor Domingo Tomás Hernández Bethencourt.

The exhibition is titled Fashion Redux 2024. In its 13th year, the annual event is a collaboration between the San Diego History Center and Mesa College’s Fashion Program.

What immediately caught my eye today were the two ensembles once worn by Don Diego, which belong to the San Diego History Center’s very extensive Historic Textile Collection.

Visitors to the exhibition can also watch old video footage that shows Don Diego at the Del Mar Fair.

A few personal memories were rekindled. As a child my family would visit the fair, and I remember seeing Don Diego on promotional material and on television. He was quite famous. I don’t recall whether I saw him in person. I think I might have. That was a long time ago.

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