
Have you seen this plaque in Balboa Park and wondered about it? Located on the west wall of the California Quadrangle near the Museum of Us, it honors David Charles Collier, the prime mover behind San Diego’s 1915-1916 Panama–California Exposition.
The plaque reads:
DAVID CHARLES COLLIER
A Man of Vision–A Dynamic Leader–A Developer and Builder
A Great and Lovable Character
The Creative Genius of the Panama-California Exposition of 1915
An Inspiration to the Citizens of Today

The plaque was installed on October 11, 1936, in the second year of the California Pacific International Exposition.
David Charles Collier, often called D. C. Collier, was a real estate developer and philanthropist. He is considered the founder of Ocean Beach, where he built his home and lived for many years. He also helped to develop Point Loma, Pacific Beach, University Heights, Normal Heights, North Park, East San Diego, and Encanto.
He made many of the decisions concerning the Panama-California Exposition, including its location and style of architecture. He served as Director General of the Panama California Exposition from 1909 to 1912, and president of the Exposition from 1912 to 1914… He also chose “human progress” to be the Exposition’s cultural theme. The theme exhibit, particularly focused on the anthropology of the Southwestern United States, later became the San Diego Museum of Man, of which he was a founder.
The Museum of Man is now called the Museum of Us. It’s appropriate the plaque is located nearby.
Here’s a public domain photo of D. C. Collier from the United States Library of Congress’s Prints and Photographs division:

If you’d like to learn more about David Charles Collier, here’s an extensive article about the life of this fascinating man, published in The Journal Of San Diego History.
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