Tag: advertisements

Caliente horse racing sign on downtown building.

caliente racing ad on san diego building

One of downtown San Diego’s historic buildings, which is now abandoned and used to be home of the California Theatre, features a large, eye-catching Caliente ad on its west exterior wall. The faded yellow sign dates from the 1960’s. Take a look!

The Agua Caliente Racetrack, not far from San Diego in Tijuana, Mexico, today features greyhound racing. It opened in 1929 as a horse racing venue where big Hollywood celebrities were often sighted. Its popularity was largely due to prohibition and the fact that both drinking and gambling were illegal in many nearby American states.

Large old Caliente racetrack sign on building.
Large Caliente racetrack sign on old abandoned building.

Old Hires Root Beer ad on building wall.

old hires root beer ad on building wall

In downtown San Diego, on Kettner and A Street not far from Little Italy and the Santa Fe Depot, you might spot this old advertisement painted on a building wall. It promotes Dr. Pepper and Hires Root Beer. According to some googling I’ve done, the colorful artwork was revealed when an adjacent building was demolished. Looks to me like this building was a soda bottling plant years ago.

View of faded Hires Root Beer ad from across street.
View of faded Hires Root Beer ad from across street.