The Switchfoot Bro-Am was held today on Moonlight Beach in Encinitas. The popular surfing and live music Beach Fest celebrated its 20th anniversary!
Back in 2005, internationally famous rock band Switchfoot, whose members grew up in San Diego surfing and making music, held their first Bro-Am on the beach. They started Bro-Am to help local, at-risk youth, and lift them up.
Since then, the surf competition and musical offerings have grown. I saw thousands out enjoying the day today, sunbathing on blankets before the main stage, wandering about the sand, playing, watching surfing action, and checking out the booths of various charities that benefit from this wonderful event. I saw folks from Rady Children’s Hospital, Feeding San Diego, the Monarch School and the Challenged Athletes Foundation! (Just a few.)
At heart, Bro-Am is about celebrating kids. They represent our future. And lots of kids were out on the sand, having a blast!
The Rob Machado Bro-Junior surf competition was for younger athletes. A second smaller stage featured youthful performers from the School of Rock.
I didn’t hang around long enough to hear Switchfoot perform–as I left for the Coaster train station to head back home, the great group Jettee was up on the main stage rocking the beach!
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