One of the most colorful and fascinating landmarks in all of San Diego is the Euclid Tower in City Heights.
The 80‐foot tall Euclid Tower, located on University Avenue at Reno Drive, a block east of Euclid Avenue, was originally built in 1932. Today the extraordinary building is home to the Tower Bar and Tower Tattoo Parlor.
The Euclid Tower was originally a drive-in soda fountain, and its second floor served as an observation deck. Over the decades the building has been the unique home for a string of businesses, primarily restaurants. An example of the Zigzag Moderne Art Deco style, the Euclid Tower was designed by an unknown architect. You can learn more about its history and see old photographs of the building here.
By the 1980’s the old gray building had a look of neglect and decay. In 1995 a community art project painted it with colorful new designs. Third grade kids created pictures of the City Heights community, which ended up as the tiles you see in my photographs.
But structural degradation that occurred over the course of many years resulted in the tower tipping dangerously. In 1999 the tall spire of the building was removed.
In 2009 a somewhat shorter spire was erected and the building was restored using a design proposed by Cynthia Bechtel, Mark Messenger and Christina Montuouri. Their vision of the present-day Euclid Tower is what you see in my photographs.
You can read about the Euclid Tower’s restoration here.
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