If you go to the San Diego County Fair this summer and enter through the main O’Brien Gate, you might notice this statue to one side of the Will Call window. It’s a bronze representation of Don Diego, legendary host and goodwill ambassador of the old Del Mar Fair.
The sculpture, created by artist Maher Morcos, was unveiled at the Del Mar Fairgrounds back in 1985. It is dedicated to Spanish actor Tom Hernandez. For 37 years he portrayed smiling Don Diego, a character based on historical late 1800s Del Mar landowner Don Diego Alvarado. Tom used to greet fair-goers with a friendly “¡Bienvenidos Amigos!”
Tom Hernandez was greatly missed when he passed away in 1984. Over the years his character Don Diego had become a true San Diego icon.
The statue is 16 feet high and weighs 1,500 pounds. At its base is a plaque, which I will transcribe here…
DON DIEGO
GOODWILL AMBASSADOR OF THE DEL MAR FAIR 1947-1984
TOM HERNANDEZ SERVED AS THE OFFICIAL HOST OF THE DEL MAR FAIR, SOUTHERN CALIFORNIA EXPOSITION, FOR 37 YEARS. HE PORTRAYED DON DIEGO, THE MAGICAL FIGURE WHO APPEARED EACH YEAR TO ESCORT THE FAIREST OF THE FAIR AND PRESIDE OVER THE DEL MAR FAIR.
DEDICATED BY THE 22ND DISTRICT AGRICULTURAL ASSOCIATION JUNE 20, 1985
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